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Intelligent Optimisation -
The purpose of this page is to give the reader a basic overview of what Search Engine Optimisation is all about and to explain more specifically to provide a case study of one our clients for whom we do SEO work, using what we call intelligent optimisation. It also provides a glossary of SEO terms.
Our client runs a holiday accommodation and attractions website. There are literally billions of web pages on the internet and this means that most search results bring back literally tens if not hundreds of thousands of pages of results. When it comes to searching for holiday accommodation, the chances of recognition are even more difficult for an individual owner, as most of the sites that come up for searches on the first few pages (and if you're not on page 1 or 2 of the results then forget it) are often the home pages of web sites with hundreds if not thousands of other similar properties.
This is not just frustrating for the accommodation owner, it is also frustrating
for the holiday maker, as they often end up having to do a "double search" -
We have found that of the 40,000 odd visitors a month visiting our clients web site,
they tended to use up to 35,500 different key phrases, so while we optimised the
site for more general phrases (for example "holiday accommodation and attractions
in the UK", and "property types in location" combinations), we also used "intelligent
optimisation" for individual property owner listings on the site. The aim was to
get individual premium properties listed on the organic results pages (as opposed
to sponsored results) for specific key phrases relating to their property. This is
intelligent optimisation. Specific examples which all achieved google page 1 ranking
included "Luxury Lake District B&B", "Luxury cottage in Fife", and "luxury large
So what to do next?
Well we hope this brief article has explained some of the basics. To find out more, and to see what we can do to help your SEO campaign, then please contact us.
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